FLASH - Winery Pro and TCA featured in May 2003 Sonoma Biz magazine story. Pickup a copy at the newstand on April 20, 2003

Spotlight: Amphora Winery

Rick Hutchinson operates Amphora Winery at the top of one of the most picturesque areas in the Dry Creek Valley. His experience in the industry spans several years where he served as winemaker for Quivera and other notable wineries before creating his own wines. The primary varietals sold at Amphora are Zinfandel, Cabernet Sauvignon, Petite Sirah and Syrah. Rick's assistant Lana Mounts helps in managing the sales at the winery where Rick offers Futures and has established a wine club called Kottabos.

Rick's serious pastime is in the art of pottery making. Examples of Rick's original work may be seen at his web site www.amphorawines.com. The true "Amphorae" was a clay wine vessel of the ancient Mediterranean people and was the used as the container for final wine fermentation, and the term Kottabos refers to a unique drinking game that was embraced ancient Greeks and endured for over three centuries.

We wish Rick and Lana continued success with Amphora Wines and look forward to hearing more about how they use Winery Pro.

Winery Pro™ Features Re-Cap

Here's a recap of the key sales and administrative features of Winery Pro™:

• At a Glance - Customer Sales, Invoice History, Last Purchase and Sales Rank
• Computer(s) as ultra-smart cash register(s)
• Batch invoicing of Wine Club shipments or any group you define
• Full Wine Club membership reporting and evaluation
• Complete management of Futures sales and delivery
• Credit card charges processed from Winery Pro™
• Multi-level pricing, quantity and Wine Club discounting applied automatically
• Immediate inventory On Hand Amounts as you sell

5 Wineries Now Using Winery Pro

We would like to thank our Winery Pro Users:

Amphora Winery
Anomaly Vineyards
Peterson Family Winery
Lemelson Winery
Porter/Bass Winery

Start a Wine Club or Increase Efficiency

A major advantage of using Winery Pro is starting or maintaining a Wine Club. Winery folks we talk with are sometimes hesitant about starting a wine club due to the administrative burden. Most operators agree that Wine Club revenue is crucial to boosting sales, but when faced with the hours it can take to invoice, authorize credit cards and get the wine out the door - the whole process can be overwhelming.

Consider using Winery Pro to speed up or implement your wine club. With automation you can save on staff time -allowing you or the winery staff to work on more important - less routine tasks.

Simple button clicks in Winery Pro can:

1. Run a credit card expiration report.
2. Notify your wine club customers of their expired card and request a call back to the winery.
3. Create a template invoice where wine club notes can be entered.
4. Rapidly process all the invoices for the current wine club members.
5. Customize invoices for exception sales.
6. Authorize credit cards at a rate of 5 seconds per card.
7. Mass print invoices or pack slips or both.

Automating Wine Club can be a great thing - spending less time on clerical tasks - generating additional revenue for your winery - but what are other benefits of letting Winery Pro manage your clubs?

Consider that you can also:

• Establish multiple clubs with various discounts and methods
• Promote preference-based club membership and management.
• See immediate sales history on your members - know who they are and what they buy.
• Monitor the wine club membership levels and drop reasons.
• Follow-up club shipments by email or direct mail to thank your members and notify them of other winery specials.

Our Winery Pro users are sharing their ideas about how they use this great software to increase their winery visibility and productivity. Knowing who your customers are and what they like will strengthen your sales process - can your winery afford not to be doing this?

Case Study - My Winery is small - I need to wait a year!

Many of you have now seen our newsletters for a few months and may be interested in using Winery Pro. You may be thinking that your winery is too small - that you will create your own spreadsheet or database system to use for a year or so and move to Winery Pro later - but there are other costs to consider more importantly than software prices. Did you know that ...?

• Maintaining data in multiple systems is error prone, time consuming and will affect profitability
• Precious staff time used for routine clerical tasks reduces their creativity and energy
• Names and email addresses not captured will cost you sales opportunities
• Conversions into any software package take time - the least expensive way to get into any software is at the beginning of your business
• The time you spend entering data 2,3 or 4 times could be put to much better use promoting your winery

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2841 Cleveland Avenue, Ste. C   Santa Rosa, CA 95403
Phone: (707) 544-1559 | Fax: (707) 544-5090
E-mail: support@tcalliance.com