Technology Consulting Alliance has operated in Santa Rosa since 1995. We specialize in designing FileMaker Pro databases for Windows and Macintosh that streamline workflow, saving you time and helping you to work more effectively.

WHY WINERIES?

Our experience in wine industry computer support comes from extensive work with leading California wineries such as Ravenswood, Seghesio, GlenLyon, DeLormier and Anomaly. We wrote Winery PRO™ in response to clients asking for an affordable yet powerful wine sales and marketing system.

We wrote Winery PRO™ specifically for smaller wineries looking to efficiently automate their workflow and sales process, from invoicing through Futures and Wine Club fulfillment. We carefully listened to winery staff and marketing professionals, so we would include the features you need!

The result is that processing orders and building personalized relationships with your direct sales customers has never been easier and more effective.

ABOUT OUR SYSTEMS

Other custom systems we have written include:

Stock Photo Sales & Management - Agricultural Stock Photo Agency
Marketing & Back Office Contract Management - Environmental Consulting
Donor Tracking & Communications - Hospital Foundation & Food Bank
Mutual Fund Research - Web enhanced trial subscriptions & targeted email blasting
Cartoon Strip & Product Request Management (Peanuts characters)
Custom Massage Table - Sales, Catalog Fulfillment & Telemarketing
Membership & Conference Organization - Cultural Arts Non Profit

Our database workflow systems boast elegant and friendly user interfaces, and ultimately produce significant return on investment results for our clients.

Winery PRO™ is an innovative new software product designed to assist smaller wineries with their direct sales programs. Its design reflects our experience organizing and streamlining smaller winery workflow. The package provides all the basic functionalities of Invoicing, Wine Club management, Futures tracking, and extensive general sales and marketing reporting.

What makes Winery PRO™ stand apart from other invoicing systems is the ability we give you to see in-depth customer purchase information at a glance. You will be able to easily and rapidly market to those customers (with email, direct mail and list management), and immediately evaluate the results of your marketing programs.

Key marketing features of Winery PRO™:
• Leverage in-depth customer buying profiles to increase direct sales
• Attach targeted customers to customized groups in seconds
• Generate E-mail or Direct Mail communications to customers, individually or in group.
• Merge to letters, e-mail, labels and export files, all within this system
• On-demand evaluation of your winery marketing programs directly from invoice reporting

Key sales and administrative features of Winery PRO™:
• At a Glance - Customer Sales, Invoice History, Last Purchase and Sales Rank
• Batch invoicing of Wine Club shipments or any group
• Full Wine Club membership reporting and evaluation
• Credit card charges processed from Winery PRO™
• Complete management of Futures sales and delivery
• Multi-level pricing, quantity and Wine Club discounting applied automatically
• Immediate inventory viewing as you sell

"The biggest advantage is that all the client's information is right in front of me at a glance. Every day I'm into the database, and I save enormous amounts of time in my wine sales process. At a glance, I know each person's buying history, when and what they last purchased, how much they've spent in total, their ranking in volume, any past discounts or perks I've given them, and any special information I have noted to remember.

We're just about to send out a special mailing to our top hundred Syrah buyers. Normally that would mean checking and cross-referencing piles of data to find out who they are and what their buying preferences have been. With Winery PRO I can identify those folks in a heartbeat. It's an invaluable tool to know who my best buyers are at a glance.

The fact that my own inventory levels appear automatically is a big plus. And, I hate to be redundant, IT ALL HAPPENS AT A GLANCE! No more cross-referencing!"

------ Squire Fridell, Owner, GlenLyon Winery