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Winter, 2003
FLASH! We are Unified Bound
Stop by and say Hi at Booth 241!
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Contents
We have been BUSY!
We have been BUSY! We do apologize for missing the last few newsletter issues. This fall was a busy one, what with bringing up new Winery Pro users and getting ready for a heavy trade show and seminar schedule in 2004. Don't worry: we are stronger than ever and will be adding new information items to the '04 newsletter series. Please be sure to note our trade show and demo schedules in this month's news.
Now you can download demo files!
We now have our demo available via ftp access. We suggest downloading the files via a DSL or faster connection. The files start at 8 MB, so you may find dial up connection too slow. Fill out the demo request form from our website and we will send you login instructions. If you have dialup, just let us know and we will still mail you a CD.
User Group Report
Next User Group Meeting
March 11, 2003 - 3:00 pm
Location - TCA office
Topic - Advanced Winery Pro data analysis
Speaker - Richard Ross
Telemarketing - Ugh! But Elizabeth Slater of InShort Direct Marketing put such a great light on the whole direct marketing process for those in attendance at the fall user group. Download a pdf recap of her presentation.
FileMaker and Wineries
For those of you who have not been previously introduced to FileMaker Pro as a database tool, we invite you to spend time with us at the Unified Symposium to find out why FileMaker is the leading desktop database solution in the world today and how it fits all aspects of the wine industry!
Winery Pro™ Summary Features
- At A Glance - Customer Profiles and Sales Info, Wine Clubs, Allocations, Critic Reviews and Inventory Balances
- The Most Advanced Data Query found in any wine software solution
- Telemarketing notes with tickler support the telemarketing process
- Multiple discounting methods
- Wine Club Processing - Invoices, Credit Card Authorizing, Sales Documents
- Assignment of Quick Sale Invoices to Customers
- Accounts Receivable - Outstanding Invoices
- Futures Sales
- Wine Allocations - Multi Level
- Critic and Review Tracking
- Inventory Stock Levels Updated with each sale
- Multiple warehouse tracking
- Wine varietal technical info sheets
- Custom Letters with merge fields To queried customers
- Email to groups with merge fields from within Winery Pro
- Shipping grids for multiple ship methods
- Sales tax calculated by state and/or county
- Customer kiosk screen for name entry in tasting room
- POS Entry for use with mag Readers, bar code scanners and receipt printers
- Over 28 Sales and Accounting Reports
If you are interested in finding out more about an application that won't drain your technology budget and provides the strongest marketing and sales tool in the wine industry today - give us a call at 707 544-1559!
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News - Trade Shows and Demos
Please be sure to mark your calendars for these events, or contact us at 707-544-1559 or winerypro@tcalliance.com to get further details. The seminar schedule will be updated with further details as they become available to us.
- January 6-9, 2004
MacWorld Expo - Moscone Center San Francisco
(If you are a Macintosh based winery operation, this is the ultimate technology trade for you. Technology Consulting Alliance will be closed on Thursday, January 8 to attend the show and the Apple Consultants Network Annual Business Meeting)
- January 19, 2004 - 10:00 AM
Conetto Winery Services Northwest - Walla Walla, Washington
Pacific Northwest Wineries - we invite you to this event to talk tech and see a demonstration of Winery Pro POS and Back Office functionality contact our office directly or Al and Melody Conetto at 509.525.9511 for to reserve a spot. The seminar will be graciously hosted by Three Rivers Winery in Walla Walla.
- Unified Wine and Grape Symposium
Sacramento Convention Center - Booth 241
Stop by and introduce yourself. Meet Al Conetto of Conetto Winery Services and Zoltan Dala and Phil Smith from FileMaker Pro. We will show you exciting examples of FileMaker Pro at work in the wine industry with Winery Pro and Jeff King's Wine Manager. We will also preview Lewis and Aanestad Productions custom winery postcard line. Private demos may be conducted for you while at the show. Please contact Teddie Pierce (707 544-1559) in advance to see a private demonstration.
- February 3 & 4, 2004
Advanced Tasting Room Strategies - Rohnert Park, CA
A wine trade show dedicated to tasting room selling strategies and marketing; this is where we shine the most, after you gather new customer service and wine club techniques, come by and see how Winery Pro handles what you learned.
- Thursday, February 19 - 8:30 AM
Russian River Wine Road - Healdsburg, CA (exact location TBA)
A update demo of POS, wine clubs, allocations and critics.
- March 23, 2004
FileMaker and Wineries Seminar - Paso Robles, CA
FileMaker's capabilities don't stop at Winery Pro. We invite you to spend a half-day to see how FileMaker can accommodate your wine based business model. Starting time and location to be announced in our January '04 news.
- April 2004
FileMaker and Wineries Seminar - Napa, CA
Same format as the Paso Robles seminar.
Feature - POS Sales History - Know Your Customer
While attending one of our Point of Sale (POS) winery's special holiday events, it became apparent to me how just how effective knowing your customers can be. From the Winery POS entry screen, you are one button click away from the following customer sales history data:
- Last Sale Date
- Last Sale Amount
- Summary Sales History
- Sales Rank
- Customer Preference Checkbox options
What a great way to up sell - and it is really easy to do. At the holiday event we were able to sign up 5 new wine club memberships and also speak to folks about what they had bought in the past. And by the way: is the customer not in your database yet? Do a rapid Quick Sale, grab their business card, note the invoice number on their card, and associate them back to that sale at any later date.
TCA Staff Member Profile - Jeff Bagby
Every group has someone standing behind the scenes making sure everything works. As the second tallest person at TCA, Jeff Bagby oversees the minutia that makes life fun. Joining TCA in May 2003, he capitalizes on his love of things electronic. Computers are nothing more than tools to make our lives better. At TCA, he relishes the chance to make the best tools work better. "My job," Jeff says, "is to claim a corner of the world, and explain it."
Even though Jeff was not a California Gubernatorial candidate, he has many Grand Ideas. Instead of campaigning, he polished, and polished some more, the user manuals for Winery Pro and EZ Donor.
First and foremost, Jeff is a poet. He brings to TCA far too much computer experience for one who has (almost) never studied computers, what with holding a BA in Creative Writing from Pepperdine University. Jeff has sold computers at retail, served as Manager of Technical Infrastructure Operations for a division of Sony, and designed solar energy solutions for the home after the dot.com bust.
In his spare time, Jeff is a part time movie projectionist in Cloverdale, CA.
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We hope you enjoy these monthly newsletters, and look forward to showing you how Winery Pro™ can make dramatic changes to your wine sales and marketing process. Contact us to schedule a demonstration or obtain a working demo CD today!
CONTACT US FOR MORE INFORMATION!
winerypro@tcalliance.com
(707) 544-1559
NEW! Newsletter Archives.
Winery Pro™, giving you a complete tool to maximize every direct sales opportunity!
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